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Facebook adds online portal, tools to marketing developers program Summary: Facebook is expanding its marketing program with a new online hub for building enterprise tools and apps.Facebook is expanding its preferred marketing developers program with the debut of a new online portal.The digital hub will be stocked with tools that the Facebook PMD unit thinks are essential for building enterprise apps, which in turn should help build and promote brands and relat.. 더보기
Facebook IPO: A bet on 'King' Zuck Mark Zuckerberg will wield near total control over Facebook's future. Some fear that once the hype dies down, the situation could lead to problems no one will be able to do anything about. Mark Zuckerberg, shown here in 2010.(Credit: James Martin/CNET)When Facebook executives and its bankers hit the road Monday to pitch the company's public offering to money managers, two questions will surely f.. 더보기
Facebook's IPO: The growth wild card The social network may actually be young in years, but it'll resemble a more mature Web business in short order if it can't keep its growth rates going. Facebook's road show for its initial public offering is apparently set to begin, but questions abound about the company, its valuation, and the return on ads. The biggest question, however, may revolve around future growth.The Wall Street Journa.. 더보기
Facebook buys Instagram...but for what? Facebook doesn't need users, community, or a startup that's not yet profitable, no matter how hip it is, says Molly Wood. What's this huge purchase really about? There's a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing app Instagram. To some, it seems obvious; to others, it's the biggest sign yet of a growing Web bubble. To me, it just ra.. 더보기