Amazon taps new audience with Spanish-language e-bookstore

Summary: By expanding the wealth of its library, Amazon has an opportunity to get ahead of the competition to reach a much larger audience and draw them into the Kindle platform.

While the world waits as an e-book pricing settlement nears or not, Amazon is pushing full steam ahead with another e-book project that will greatly expand its Kindle audience base.

Amazon has introduced “eBooks Kindle en Español,” a Spanish-language e-bookstore within Amazon’s Kindle Store.

Targeted specifically towards Spanish speakers in the United States, the new digital bookstore has more than 30,000 titles and is boasted to offer the largest selection of Spanish-language bestsellers “available anywhere” in the country.

Beyond e-books, eBooks Kindle en Español also offers subscriptions to 14 leading Latin American newspapers, including El Universal and La Nacion.

Furthermore, Amazon touts that the $79 Kindle and many free Kindle reading apps can be customized for complete Spanish-language reading and navigation, including popular highlights and other social features.

Spanish is the second most commonly spoken language in the United States. Therefore, opening up a Spanish-language digital bookstore is a big step for Amazon. By expanding the wealth of its library, Amazon has an opportunity to get ahead of the competition to reach a much larger audience and draw them into the Kindle platform.

<http://www.zdnet.com/blog/btl/amazon-taps-new-audience-with-spanish-language-e-bookstore/73311?tag=search-results-rivers;item5>